You know someone on keto. You are someone on keto. You’ve seen that keto product. Is this thing legit?
There are many keto-skeptics out there, and for good reason. As a culture, we’re pretty fed up with people talking about losing weight and telling us about this new shake, drink, or wrap. We understand that weight loss products aligned with crash-dieting have a hard time proving safe, sustainable weight loss. And here comes “keto”. Keto isn’t your regular crash diet, this “biohack” requires research and commitment. It’s talked about on our favorite podcasts, written in magazines, and mentioned at work. The trail-blazing diet has a diverse following: from people trying to lose weight, to people fighting auto-immune diseases, to body builders and fitness professionals, as well as dieticians and medical experts. So what about keto is a fad?
As with any weight loss “game-changer”, multi-level marketing companies (or rather diet pyramid schemes) are jumping on the keto-craze train and trying to ride the coat tails of it’s popularity. Sure, some products out there may fit into the keto lifestyle, but a product is not your solution. You can’t just buy and drink a supplement-fueled coffee and call it safe, sustainable weight loss. I’ve come across plenty of popular Instagram keto-enthusiasts selling followers products, but not explaining the ingredients and how it’s keto-friendly. They use phrases like “get skinny”, “melt fat”, and “I lost 5 inches with just coffee”, which are sensationalized marketing tactics. These aren’t exactly trustworthy.
5 components of a weight loss marketing scam:
- They require you to buy a product, or encourage you to join their selling team
- Sensationalized phrases: “clinically proven”, “laboratory tested”, “backed by science”, “secret ingredient”, “miracle product”
- Promising quick results, or any specific timeframe: “lose 10lbs in 1 week!”
- Embellished personal testimonials
- Supplements marketed as herbal alternatives claiming to have the same side affects to prescription drugs
The next time you’re presented with an option of buying a weight loss product (and you’re actually considering it), be mindful of how that company is targeting you and what makes them legit. If the product is as good as they say it is, why are they trying so hard to sell it? It’s especially frustrating when you get contacted by peers from your past who aren’t really looking to catch up, but are really just trying to sell you a weight loss product. This isn’t to say all weight loss advertisements are scams, but you should still do yourself a favor and think critically about the nature of the company and it’s product before you hand over cash.
Aside from these single-product, multi-level marketing scams, people need to understand that keto is not all about eating bacon, cheese, deli meats, and burgers without a bun to lose weight (although, I’ve seen people lose weight eating precisely this, as it still falls into the keto spectrum). I get it though, if you’re a keto beginner you’re going to need to learn how to adapt your daily meals to this way of eating. You might start out eating a lot of salads with avocado, and burgers with no bun. That’s cool! Just remember there are more healthy fats out there to consume. There’s more to the keto diet than just skipping bread, rice, pasta, and sugary drinks. I’m talking about meals involving vegetables, fatty fish, olive oil, low-sugar fruits, lean proteins, nuts, and cheeses. A “meat & cheese diet” can definitely put you in a state of ketosis, but it’s not something I’d recommend.
So, the results show keto works. People feel healthier and live better lives. They feel good because they’re not overloaded with grains and sugar like before when eating a typical American diet. But, wait… do all experts agree? In the past decade dietitians, nutritionists, and health-enthusiasts further researched and examined the Ketogenic Diet to “weigh-in” on it’s benefits as a regular, sustainable diet used to help people lose weight and fight autoimmune diseases. Welp, the results are in: experts give it mixed reviews. Why? Not all body’s react to dietary changes the same way. It’s healthy for some people, it’s not for others. It may or may not be healthier than your current diet regimine. Your question ought to be, “is the ketogenic lifestyle a healthier alternative to my current lifestyle?”. You may find it life-changing because of an autoimmune disease, or, at the least, beneficial to help you learn what food groups your body is intolerant of. You may also feel better in ketosis and like what you eat. For me, personally, I’ve talked to my doctor and dietitian, and they agree that I am far healthier from where I was 2 years ago, and that this regimen works for me. My cholesterol is in top-shape, my BMI is back to normal, I have so much energy, my acne and HS is cleared up, and I’m happy. I’m going to stick to what makes me feel my best for now.
My message is: don’t buy a diet or lifestyle, and definitely do your research before determining if it’s right for you.
I know it’s hard to get started with the keto diet on your own, and you’re going to see a lot of articles and products out there referencing “keto diet for beginners”, and “keto for dummies”. Just keep it simple and remember to eat many different types of whole foods. Don’t plan on getting all your vitamins and minerals from just supplements. Also, if you’re not feeling better after being in ketosis for a couple weeks, talk to your doctor — EAT A CARB! Carb’s are not your enemy. In fact, your body prefers to burn carbs for energy. But, like I mentioned before, the Ketogenic Diet is a biohacking diet where you burn consumed and stored fats for energy. Carbs are healthy in moderation, just like any food group.
My blog also includes current keto-related articles and my favorite kitchen and overall health & lifestyle products (coming soon!).
In addition to all the above, I stream my low carb recipes and cook in real-time while answering questions and interacting with you. You can find my live streams on Twitch.tv (follow me on Twitch, username: avoketo), as well as my regular content on Twitter, Facebook, Instagram, and coming soon… YouTube!
As always, I am here to help answer questions or chat! Feel free to email me at firstname.lastname@example.org or reach out to me on my social media accounts!